My choice for the web 2.0 winner was PlusMo. This is an application that is loaded on your mobile device in my case a blackberry. It provides you with content of your choosing that you can view on your mobile smart phone. This is funny because I had recently been trying out Viigo which is a similar application that provides mostly RSS feeds to your mobile phone. PlusMo seems to have more features and the addition of what they call Widgets. I'm currently trying it out to see how well it works but they seems to be able to provide a lot of good content which is what is most important in this situation. Nobody is going to spend all day looking at their mobile phone to read the daily news but perhaps some small entertaining articles would be good from time to time. I'm also thinking about weather forecasts and that type of thing.
How can this be useful in a library or ITS environment? Well, I thought that what might be done is for UVI to create a "Widget" that would be provided through this service. Students, faculty and staff could then subscribe to a UVI News feed or even educational material feed class by class so students could info on their mobile smart phones. How about a UVI feed to display class schedules? Hmmm.